Ornek Typeface - Type Specimen, Virtual World

In 2017, my country transitioned from a Cyrillic to a Latin-based alphabet. Ornek is a display typeface in the newly proposed alphabet. Ornek translates to ornament in Kazakh. I was inspired by the patterns and vibrant colors found in traditional Kazakh tapestry, which I tried to emulate within my letterforms. 

Throughout history, my country’s culture has constantly been influenced and shaped by other cultures. As a result, many of our traditions have been meshed with others or even lost. I wanted to create Ornek, not only as a tool for people but also to preserve the essence of Kazakh culture during this transition period. Within Unity, I created a virtual world representing my hometown. What does it mean to be Kazakh? What gets lost in the sink hole and what stays?